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Leisure time and outdoor activities among students of grammar school in Prague 3.
Brožová, Monika ; Psohlavec, Lukáš (advisor) ; Bačáková, Radka (referee)
Title: Leisure time and outdoor activities among students of grammar school in Prague 3. Objectives: The aim of the diploma thesis was to find out what activities students include in their free time and whether they also engage in outdoor activities. Methods: The research sample consisted of 84 high school students aged 17-19 from a six- year grammar school in Prague. In order to obtain the necessary information, a questionnaire was compiled, which was intended for fifth and sixth grade students. The questionnaire consisted of 17 questions and I sent it out via electronic communication. The obtained data were analyzed using basic statistical methods and subsequently interpreted through graphs. Results: I found, that students most often spend their free time meeting friends (96 %), followed by a walk or a trip (93 %), then use their free time for social networking (89 %) or sports (86 %). 50 % spend most time hiking in nature. This is followed by activities such as running (15 %), cycling (14 %) or camping (10 %). Organised forms of leisure time activities are used by (45%).(82%) of students are satisfied with their leisure time and its content, (45 %) do not feel any limitation in the way they choose activities for their leisure time. Conclusion: Students mostly meet friends during their free time....
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Marketing communication of the Gambrinus brand focused on consumer competitions between 2009-2010
Hrabáková, Alexandra ; Báča, Ladislav (advisor) ; Köppl, Daniel (referee)
This bachelors thesis concerns the marketing communication of the Gambrinus brand and is focused especially on consumer competitions between 2009-2010. With the help of the descriptive method this thesis is trying to show the look of the advertising campaigns of this brand, which has for a long time been holding first place in popularity and consumption in the Czech beer market. The introductory part shows the historical developments that contributed to building strong foundations of the brand, built on solid values and a progressive development of marketing activities. It introduces Gambrinus in terms of the portfolio of Plzeňský Prazdroj and shows its definition compared with the other brands, especially compared to the targeted groups. The core of this thesis introduces the consumer competitions, which took place during those 2 years. It shows their principles, gains and media campaigns that accompanied them. Lightly outlined the strengths and weaknesses of these competitions and it points out the fact that in principle all the competitions are the same. The conclusion of my thesis evaluates individual competitions and outlines which route Gambrinus should take, especially what could possibly be done to improve the competitions. It highlights the biggest mistake which is the communication on the...
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World of Children as Media Users
Kalivodová, Hana ; Gillernová, Ilona (advisor) ; Wolák, Radim (referee)
This dissertation consists of two parts - a theoretical and an analytical, empirical part. In the theoretical segment, there is a summary of theoretical knowledge about celebrities and their relationship to society and the public, a comparison between celebrities and real authorities, an overview of mass-communication and its influence on the socialisation of children and a series of advantages and disadvantages of the impact of mass-communication on children. The final stage of the theoretical segment characterises, from the point of view of developmental psychology, the two age groups that will be compared in the second segment. The empirical segment answers such questions as how much do children use media in their leisure time, what types of media are most popular amongst them, which celebrities do the children admire and why are these celebrities important for them in particular. The empirical segment is based on analysis of data taken from questionnaires created purposely for qualitative-quantitative research. These questionnaires were given to students in the 4th and 6th grades of an elementary school in Polepy in the Czech Republic (ages 10/11 and 12/13 respectively). The goal of this dissertation is to show the trending habits of children as mass- media users.
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Marketing communication of the Gambrinus brand focused on consumer competitions between 2009-2010
Hrabáková, Alexandra ; Báča, Ladislav (advisor) ; Köppl, Daniel (referee)
This bachelors thesis concerns the marketing communication of the Gambrinus brand and is focused especially on consumer competitions between 2009-2010. With the help of the descriptive method this thesis is trying to show the look of the advertising campaigns of this brand, which has for a long time been holding first place in popularity and consumption in the Czech beer market. The introductory part shows the historical developments that contributed to building strong foundations of the brand, built on solid values and a progressive development of marketing activities. It introduces Gambrinus in terms of the portfolio of Plzeňský Prazdroj and shows its definition compared with the other brands, especially compared to the targeted groups. The core of this thesis introduces the consumer competitions, which took place during those 2 years. It shows their principles, gains and media campaigns that accompanied them. Lightly outlined the strengths and weaknesses of these competitions and it points out the fact that in principle all the competitions are the same. The conclusion of my thesis evaluates individual competitions and outlines which route Gambrinus should take, especially what could possibly be done to improve the competitions. It highlights the biggest mistake which is the communication on the...
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World of Children as Media Users
Kalivodová, Hana ; Gillernová, Ilona (advisor) ; Wolák, Radim (referee)
This dissertation consists of two parts - a theoretical and an analytical, empirical part. In the theoretical segment, there is a summary of theoretical knowledge about celebrities and their relationship to society and the public, a comparison between celebrities and real authorities, an overview of mass-communication and its influence on the socialisation of children and a series of advantages and disadvantages of the impact of mass-communication on children. The final stage of the theoretical segment characterises, from the point of view of developmental psychology, the two age groups that will be compared in the second segment. The empirical segment answers such questions as how much do children use media in their leisure time, what types of media are most popular amongst them, which celebrities do the children admire and why are these celebrities important for them in particular. The empirical segment is based on analysis of data taken from questionnaires created purposely for qualitative-quantitative research. These questionnaires were given to students in the 4th and 6th grades of an elementary school in Polepy in the Czech Republic (ages 10/11 and 12/13 respectively). The goal of this dissertation is to show the trending habits of children as mass- media users.
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Childer in Asylum Homes - Residency Perception and Its Evaluation
ŠMRHOVÁ, Jana
The title of the thesis is Children in children´s homes ? perception of residential stays and their assessment. The first chapter provides the paper´s theoretical groundwork and consists of five sections that define the basic terminology and outline the key issues related to the thesis´ topic. The first section describes the development of social services and children´s homes as well as the current situation regarding shelter homes for parents and single mothers with children in the Czech Republic. The second section provides an insight into the phases of childhood corresponding to the age structure of the group of children that participated in the questionnaire survey described in the practical part of the thesis. The description of the individual phases focuses primarily on psychological development, the phases´ key moments and objectives and on the relationships with family, friends and peers. The third section looks into the influence of the environment on an individual´s development and life quality, focusing on home, family, the understanding of home and the influence of colours. The fourth section narrows its focus onto children in children´s homes. The second chapter is practical-oriented. It starts with a definition of the paper´s objective and its four hypotheses. The objective of the thesis is to identify variable factors influencing how children perceive their residential stays in children´s homes. The following chapter provides an insight into the research methods and the techniques used to collect the data. It also defines the target group and describes the actual research process. The research was carried out on the basis of a quantitative method, using data collected by means of a questionnaire survey. The target group consisted of 132 children aged 8 to 14living in shelter homes for mothers with children in the Czech Republic. The survey was conducted from 30th October to 29th November 2012. The fourth chapter presents the results of the research. It is divided into two sections. The first provides descriptive statistics of the questionnaire survey results, giving an overview of the answers to individual questions. The second sectionuses the SPSS 16.0 software to test the individual hypotheses and determine the dependent variables. Hypothesis H1: The presence of friends in a children´s home has a positive influence on a child´s impression of the children´s home. The influence of friends on the child´s impression of the children´s home is analysed in the following aspects: the building of the children´s home, the room in the children´s home and the interior of the children´s home. It has been proven that having friends in the children´s home positively influences only the impression of the child´s room. Hypothesis H2: The more often children stay in children´s homes, the more they like their stay. This hypothesis has not been confirmed. Hypothesis H3: The younger the children, the more they like their stay in the children´s homes. A statistically significant relation between the age and the positive acceptance of the stay in the children´s homes has been established. Hypothesis H4: The presence of friends has a positive influence on the feeling the children get from the home. Also in this case a statistically significant relation has been confirmed. Chapter five presents a discussion of the results, comparing the hypotheses and the findings of the questionnaire survey. The conclusion of the thesis summarizes the research results and discusses the general situation of children in homes and the handicap connected with their stay there. At the very end, the paper reflects on the situation and possible recommendations for practical work.
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